A guest post by Eric Morin, CMP
I’ve just completed the Communications Management Professional (CMP) certification process and wish to commend the International Association of Business Communicators and the Global Communication Certification Council for doing such an exceptional job of creating a relevant, robust and empirical process. It is a true, demanding test of competencies and knowledge. Furthermore, IABC’s and the GCCC’s support of applicants is exceptional and I thank them for their assistance.
As a communicator tasked with building the brand of a regulatory body, I’m required to preach the virtues of professional designations as a benchmark for competence and a demonstration of professionalism, accountability and responsibility. Now that I’ve walked my talk, I’m more than ever convinced of the value of any such endeavour when the result is backed by research and a commitment to excellence.
I look forward to the day when, instead of there being fewer than 100 CMPs worldwide, we are the rule rather than the exception. At that point, we will be well and truly on our way to seeing the strategic communications leadership function recognised as the essential business role it should be, rather than, as is so often the case–at least in Alberta–a place to hide cronies and political appointees.
I encourage all competent, experienced communicators to embrace this opportunity and pursue their certification. If you have any questions regarding the process, the information provided on the GCCC website is comprehensive.