10 reasons to seek professional certification in communication

Most communication professionals would likely agree that continuous education is a key component to advancing your career. While education options such as professional certification can require both a time and financial commitment, the million-dollar question is, Is the investment worth it?

First, let’s consider why someone may be seeking communication professional certification. Across the spectrum, most people are seeking:

  • A competitive advantage.
  • Boosted confidence.
  • Higher earning potential.
  • Increased efficiency.
  • Professional credibility.
  • Updated knowledge and skills.

Next, how can communication professionals gain recognition for achieving the goals listed above? One option would be to consider taking a certification exam in your area, often hosted by a local communicator.

The Global Communication Certification Council’s (GCCC) certification programs increase the value and effectiveness of individual, professional business communicators and their organizations. The GCCC offers business communicators with a minimum level of experience an educational pathway toward two professional certification options.

Finally, consider the following 10 reasons and benefits of certification offered through the GCCC.

  1. The Global Communication Certification Council (GCCC) offers two types of professional communicator certifications: Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP).
    • Communication Management Professional (CMP) certification is for professionals established in their careers as communication managers and looking to demonstrate their competence.
    • Strategic Communication Management Professional (SCMP) certification is for highly skilled professionals practiced in providing strategic communication advice and counseling to an organization’s leadership.
    • Both the CMP and the SCMP certifications were developed to conform to ISO (17024), an international standard for professional certifications that is recognized globally.
  2. Earning professional communication certification from the GCCC demonstrates that the certification holder has a deep level of professional communication knowledge and expertise in six key areas: ethics, strategy, analysis, context, engagement and consistency.
  3. The GCCC certification program is based on the Global Standard for communication professionals set out by IABC.
  4. Required CMP and SCMP examinations are rigorous and objective, to ensure a high bar for certification holders.
  5. Both the CMP and the SCMP certifications were developed to conform to ISO (17024), an international standard for professional certifications that is recognized globally.
  6. The GCCC is independent of IABC.
    • Membership in IABC is not a condition of GCCC membership or certification.
    • The independent status reflects the GCCC’s understanding of:
      • The importance of impartiality in carrying out its certification activities.
      • The need to manage conflicts of interest.
      • The maintenance of objectivity of its certification activities.
  7. Employing GCCC certification holders elevates the standard and effectiveness of professional communication in an organization, which leads to improved business results.
  8. To verify certification status and/or to seek a certified communication professional, GCCC maintains an up-­to­-date global database of GCCC CMP and SCMP certification holders.
  9. Promoting and supporting GCCC certification among an organization’s communication professionals improves employee engagement and retention; committed, engaged employees are more productive and efficient.
  10. CMP and SCMP certifications require communication professionals to stay on top of trends and critical developments that impact organizational communication practices; this ensures the employing organizations’ voice remains relevant, informed and proactive.

Take the first step toward advancing your career as well as the communication profession. Review the Candidate Handbook and then once you feel that you’re ready, apply to take the CMP or SCMP certification exam. If your application is approved, you can then select an exam location and date that works best for you.

Best of luck to you!