Month: May 2019

SCMP certification—all about leadership

A guest post by Christopher Jossart, SCMP Just prior to my Strategic Communication Management Professional (SCMP) certification journey, I received an email from a young PR colleague of mine. He happens to share the same medium-sized traditional media market as my organization does. In the email, he ranted in frustration over lack of coverage for […]

What came first? Certification or Respect?

A guest post by Priya Bates, ABC, SCMP As a very proud Accredited Business Communicator (ABC), I remember, with great frustration, the conversation that was had with communication leaders and members about the value of accreditation. Members would say that IABC wasn’t doing enough to promote the importance of accreditation with business leaders, while with […]