Category: Guest posts

Certification creates the standard of excellence

A guest post by Jennifer Rector, SCMP The professional field of communication is tough. Each day, we are faced with difficult decisions, uncertain outcomes and many, many opinions. In an industry that is so subjective, how do we establish the definition of a professional? Most of us wouldn’t argue that the standard for an accountant […]

SCMP certification—all about leadership

A guest post by Christopher Jossart, SCMP Just prior to my Strategic Communication Management Professional (SCMP) certification journey, I received an email from a young PR colleague of mine. He happens to share the same medium-sized traditional media market as my organization does. In the email, he ranted in frustration over lack of coverage for […]